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The New Media department of Great Lakes Media was honored to create a digital highlight reel for high school athlete, Lewis Smith. Lewis is the Nephew of Red Hot Chili Peppers drummer extraordinaire, Chad Smith.

The digital highlight reel is a great way for high school athletes to capture the attention of college recruiters. The video is a simple 2-3 minute piece, highlighting the athlete’s abilities and stats. It can be uploaded to youtube, a website, or put to DVD.

The video can be seen here, and is part of out New Media March promotion. We are offering 20% off digital media services. We are now also offering new services, like the digital highlight reel, and encoding for portable media devices.

A few years ago when my son was born I would get up every few hours at night for the first few months, trying to get my tiny baby to eat.  Rapidly becoming a creature of habit, my son would wake up every night around the time Conan O’Brien came on.  Through these often mind-blowingly exhausting feedings, I would laugh my butt off.

I was very happy when Conan got the job on the Tonight Show.   This show would entice me away from Fox around 10pm.  I wanted to make sure I didn’t miss the monologue and through the wonders of Hulu I was able to watch the rest of the show as well.  Conan O’Brien is not for everyone.  I do think he is like whiskey; an acquired taste.  It takes a bit, but once you have the taste of this in your system, it’s hard to let go.

Sadly, his short run is at an end.  I will miss Conan.  I definitely will not make it a point to watch Jay Leno.  The whole fiasco leaves me  feeling a little peeved with NBC.  Back to Fox it is.

Go Conan!

Corporate DVDs and Windows Media Player

In the past week we have received 2 calls claiming their “DVD’s would not play in Windows Media Player” on office DVD players.

2 theories were proffered by our NewMedia staff:

  (1) Windows Media Player does not have the DVD function installed in its version and therefore not recognizing the file format used in all DVD Videos.

 (2) The IT department at various companies purposefully disable DVD-Video funtionality within Windows Media Player to prevent employees from watching Hollywood movies.

Let us know if you have heard anything to the contrary.

Admittedly I’m trying to stir it up a little.  Our last post was in October so I’m looking for a fight.

5.  The Wii.  Seriously?  The only good game for the Wii is Wii Sports which comes with the system.  All of the other games I have tried to get into require way to much motivation when the only time to be playing vids is during relaxation time.  Admittedly, I’ve heard anectdotal evidence of major weight loss from Wii Fit, but as far as an entertainment system, it is incredibly overhyped.  I prefer my active immersive experiences to be real, like outside on a real bike.

4.  Ipods.  I have yet to hear good quality MP3 or lossless formats that can be put on external speakers and not sound like junk.  I realize that if you have it blaring in your ear via headphones you can’t tell, but I have conducted experiments with the best encoded MP3 quality over speakers at my house, with the most amateur listners.  Better yet, the new iPod Nano I bought takes video…  Sort of.  I finally spent $60 on a cord that can connect it to my tv at the highest quality possible and the people looked alien and blurry.  Ipods serve a purpose but my guess is that American spending has overhyped this product.

3.  LCD-  Seriously?  What is the rub?  What happened to plasma?  The blacks and refresh rate are like 5 times better  with plasma and no one seems to care that plasmas are going by the wayside for inferior, more expensive LCD screens.  I demand answers!

2.  3D-  Dear Cable and Dish Companies…  Are you seriously considering making us wear goggles to watch football?  I can think of a million other things that would make watching sports better… Like higher bit rates, currently over dish you are running 4-5 megabits per second and claiming it is “HD”.  DVD is 8 mbs, Blu-ray is up to 50 mbs.  You haven’t even mastered HD yet, and now your spending all of this money on a technology that will force us to buy a new TV?  You can’t even deliver the goods to my TV now!  C’mon Man!

1.  Streaming Movies via Netflix.  In theory this would be awesome.  I could get Netflix Blu-rays and then while I’m waiting I can download movies in my queue to my PS3.  So I signed up.  Hook, line, and sinker.  Number 1- the “hd” is like YouTube quality on a 58″ TV.  Number 2- I’m pretty sure the only moves they have available for Streaming are available on TNT and AMC- skip it and set your DVRs folks.  Weak selection.  Somehow, I thought that I would have access to the entire Netflix catalog.  Fail. 

Keep in mind, I think some of this stuff has value…   but I believe it is over valued by the consumer.  Stay tuned for the Top 5 Most Underhyped Consumer Tech of Today.

With my (almost) 3 year old Moto RAZR on the fritz, it was time for me to look into a new cell phone. I checked the offerings of most of the major carriers, but eventually succumbed to the Apple/AT&T iPhone. I admit, I was sucked in by the sleek interface, digital media capabilities, and various applications. My major reason for the purchase, however, being able to combine a iPod-like device with a phone.

After 2 weeks of using the iPhone, I have mixed feelings about it (most are positive). First the positives: My initial fear was that the “phone” portion wouldn’t be that great. I’ve been a AT&T customer for several years, and the reception on my RAZR was ok, but not great.  I’m pleased to report the “phone” in the iPhone has actually been very good thus far. Zero dropped calls and some people telling me that they hear a “major” improvement” in voice quality when they are talking to me on my iPhone.

Another positive is the “all in one” capabilities. It is now my iPod, PDA, GPS, etc. I really like having all these features in one device. I’ve also found that the iPhone is actually helping me become a more organized person (something I desperately need!).

Now for for the negatives: Being constantly “connected” at all times.  I can now check my email, facebook, etc. wherever and whenever. Do I really need access to these things at all times? No. And what’s worse, I can longer use the “I didn’t get you message until now” excuse when tardy on replying to messages (ha-ha).

At this point, I’ve used my iPhone as a iPod first. Followed by a messaging device, phone, www, and (lastly) apps. I’ve only scratched the surface with “apps” and I will blog some reviews as I discover and use more of them. I will also blog on the camera and video capture capabilities at a later time. Thus far, these features are quite impressive.

If anyone else has an iPhone, Blackberry, or any other “smart” phone, please feel free to comment on your experiences.

CNN recently published this article suggesting digital alternatives to the business card:

http://edition.cnn.com/2009/TECH/10/01/digital.business.cards/

Are we seeing the last generation of paper business cards?  Or is this just a fad?  CNN seems to suggest that the business card is yet another casualty of the conversion to all-digital media.

Each of the digital suggestions in this article have their own unique merit – the ability to record where you met someone along with their contact information, and endless customization possibilities, for example.  Certainly for someone in a fast paced, technology centered industry, any of these would make a great addition to her virtual identity.

However, I don’t see how digital business cards can render the paper version obsolete.  There’s always merit to something tangible.  I believe it creates a lasting impression where a digital substitute cannot.  It gives the feel of exclusivity – a personal invitation to contact someone again.  If I were told to simply “Google” someone, this would not make me feel special.  Anyone can find that information.  However, if you hand me your business card with 3 different contact phone numbers, I feel like you’re making that extra effort to ensure that I get a hold of you again.

Sometimes the newest, flashiest product isn’t always the best choice for every situation.  At least that’s my opinion.  Feel free to disagree

Just when you thought it was safe to buy a new HDTV: Sony and Panasonic have just announced plans to release three-dimensional TV sets in 2010. ESPN is testing 3-D production, promising to “have football players appear to jump out of the screen”. Of course, special glasses would be required when viewing.

The new 3-D sets won’t come cheap, and some critics argue that there is not enough bandwidth available to broadcast 3D programming. No surprise there, considering that there still isn’t enough bandwidth available to broadcast true 1080p HD content.

These new televisions would be able to play shows in 2-D or 3-D, and 3-D video games.

Blu-ray has also said to be working on a product that would play three-dimensional movies at home.

Constant predictions of direct mail’s demise always seem to be a hot topic these days.  Standard USPS mail volume continues to shrink while e-mail spends increases: and consumers environmental concerns continue to influence marketers to evaluate their media choices. 

Competition in the email inbox has skyrocketed.  More than 210 billion e-mails are sent daily worldwide making it more difficult to get your readers attention. 

Well, I’m not sure about you, but from my perspective here’s how it works for me. I get up each morning, check my blackberry and see 18-25 new emails, wow, all sent while I was sleeping, can’t be to important.  Ok then, hit “delete, delete, delete…”, don’t recognize the sender or the topic, need my morning coffee.  Ah…. the day is done, come home, grab the mail from the mailbox, and once again, too many single sheet print pieces advertising, who cares, not interested, walk to nearest garbage can and toss.  Get the picture? 

What if today something different happened, something new and exciting, just what if?  Today I wake up, same old emails, hit “delete”.  Come home get the mail and what’s this, a nicely packaged DVD, wonder what’s it’s about.  Read the information on the sleeve, looks interesting, I think I’ll pop it into my computer and see what’s on it, wow a really interesting video, I think I want to learn more, I think I’ll look up their website.  Guess what just peaked my interest, you got it.

From here the possibilities are endless, follow up with an email a week later, I’ll open it because I recognize the topic, I liked the DVD.    Once I have opened the email, my contact information can be tracked to see where I went on the website, now this is valuable stuff. 

The rest is history, this could be your company, your product or service, and Great Lakes Media is here to help you through the process.  Let us help you develop the content, design and suggest the best packaging for your disc, and we’ll even handle mailing them out.  

Is CD-Rom and DVD still a viable format?  You bet they are!

China Blue High-definition Disk (“CBHD”), a format eerily similar to the defeated HD DVD format, is outselling Blu-ray 3 to 1 in China.  Apparently the advantage comes in price.  The HD DVD equipment is slightly adapted to accomodate a different codec and new security features.  Current DVD manufacturers can update their existing lines to make CBHDs for approximately $800,000 USD.  Compared to $3 million USD for a new Blu-ray line, this translates into a much lower barrier to manufacturing this product. 

The retail price per disc in China is selling between $7 and $10 USD and Warner brothers has adopted the format.  Does the Chinese format stand a chance to come over to the US?

http://news.cnet.com/8301-13845_3-10285229-58.html