Constant predictions of direct mail’s demise always seem to be a hot topic these days. Standard USPS mail volume continues to shrink while e-mail spends increases: and consumers environmental concerns continue to influence marketers to evaluate their media choices.
Competition in the email inbox has skyrocketed. More than 210 billion e-mails are sent daily worldwide making it more difficult to get your readers attention.
Well, I’m not sure about you, but from my perspective here’s how it works for me. I get up each morning, check my blackberry and see 18-25 new emails, wow, all sent while I was sleeping, can’t be to important. Ok then, hit “delete, delete, delete…”, don’t recognize the sender or the topic, need my morning coffee. Ah…. the day is done, come home, grab the mail from the mailbox, and once again, too many single sheet print pieces advertising, who cares, not interested, walk to nearest garbage can and toss. Get the picture?
What if today something different happened, something new and exciting, just what if? Today I wake up, same old emails, hit “delete”. Come home get the mail and what’s this, a nicely packaged DVD, wonder what’s it’s about. Read the information on the sleeve, looks interesting, I think I’ll pop it into my computer and see what’s on it, wow a really interesting video, I think I want to learn more, I think I’ll look up their website. Guess what just peaked my interest, you got it.
From here the possibilities are endless, follow up with an email a week later, I’ll open it because I recognize the topic, I liked the DVD. Once I have opened the email, my contact information can be tracked to see where I went on the website, now this is valuable stuff.
The rest is history, this could be your company, your product or service, and Great Lakes Media is here to help you through the process. Let us help you develop the content, design and suggest the best packaging for your disc, and we’ll even handle mailing them out.
Is CD-Rom and DVD still a viable format? You bet they are!