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The New Media department of Great Lakes Media was honored to create a digital highlight reel for high school athlete, Lewis Smith. Lewis is the Nephew of Red Hot Chili Peppers drummer extraordinaire, Chad Smith.

The digital highlight reel is a great way for high school athletes to capture the attention of college recruiters. The video is a simple 2-3 minute piece, highlighting the athlete’s abilities and stats. It can be uploaded to youtube, a website, or put to DVD.

The video can be seen here, and is part of our New Media March promotion. We are offering 20% off digital media services. We are now also offering new services, like the digital highlight reel, and encoding for portable media devices.

Corporate DVDs and Windows Media Player

In the past week we have received 2 calls claiming their “DVD’s would not play in Windows Media Player” on office DVD players.

2 theories were proffered by our NewMedia staff:

  (1) Windows Media Player does not have the DVD function installed in its version and therefore not recognizing the file format used in all DVD Videos.

 (2) The IT department at various companies purposefully disable DVD-Video funtionality within Windows Media Player to prevent employees from watching Hollywood movies.

Let us know if you have heard anything to the contrary.

Admittedly I’m trying to stir it up a little.  Our last post was in October so I’m looking for a fight.

5.  The Wii.  Seriously?  The only good game for the Wii is Wii Sports which comes with the system.  All of the other games I have tried to get into require way to much motivation when the only time to be playing vids is during relaxation time.  Admittedly, I’ve heard anectdotal evidence of major weight loss from Wii Fit, but as far as an entertainment system, it is incredibly overhyped.  I prefer my active immersive experiences to be real, like outside on a real bike.

4.  Ipods.  I have yet to hear good quality MP3 or lossless formats that can be put on external speakers and not sound like junk.  I realize that if you have it blaring in your ear via headphones you can’t tell, but I have conducted experiments with the best encoded MP3 quality over speakers at my house, with the most amateur listners.  Better yet, the new iPod Nano I bought takes video…  Sort of.  I finally spent $60 on a cord that can connect it to my tv at the highest quality possible and the people looked alien and blurry.  Ipods serve a purpose but my guess is that American spending has overhyped this product.

3.  LCD-  Seriously?  What is the rub?  What happened to plasma?  The blacks and refresh rate are like 5 times better  with plasma and no one seems to care that plasmas are going by the wayside for inferior, more expensive LCD screens.  I demand answers!

2.  3D-  Dear Cable and Dish Companies…  Are you seriously considering making us wear goggles to watch football?  I can think of a million other things that would make watching sports better… Like higher bit rates, currently over dish you are running 4-5 megabits per second and claiming it is “HD”.  DVD is 8 mbs, Blu-ray is up to 50 mbs.  You haven’t even mastered HD yet, and now your spending all of this money on a technology that will force us to buy a new TV?  You can’t even deliver the goods to my TV now!  C’mon Man!

1.  Streaming Movies via Netflix.  In theory this would be awesome.  I could get Netflix Blu-rays and then while I’m waiting I can download movies in my queue to my PS3.  So I signed up.  Hook, line, and sinker.  Number 1- the “hd” is like YouTube quality on a 58″ TV.  Number 2- I’m pretty sure the only moves they have available for Streaming are available on TNT and AMC- skip it and set your DVRs folks.  Weak selection.  Somehow, I thought that I would have access to the entire Netflix catalog.  Fail. 

Keep in mind, I think some of this stuff has value…   but I believe it is over valued by the consumer.  Stay tuned for the Top 5 Most Underhyped Consumer Tech of Today.

With my (almost) 3 year old Moto RAZR on the fritz, it was time for me to look into a new cell phone. I checked the offerings of most of the major carriers, but eventually succumbed to the Apple/AT&T iPhone. I admit, I was sucked in by the sleek interface, digital media capabilities, and various applications. My major reason for the purchase, however, being able to combine a iPod-like device with a phone.

After 2 weeks of using the iPhone, I have mixed feelings about it (most are positive). First the positives: My initial fear was that the “phone” portion wouldn’t be that great. I’ve been a AT&T customer for several years, and the reception on my RAZR was ok, but not great.  I’m pleased to report the “phone” in the iPhone has actually been very good thus far. Zero dropped calls and some people telling me that they hear a “major” improvement” in voice quality when they are talking to me on my iPhone.

Another positive is the “all in one” capabilities. It is now my iPod, PDA, GPS, etc. I really like having all these features in one device. I’ve also found that the iPhone is actually helping me become a more organized person (something I desperately need!).

Now for for the negatives: Being constantly “connected” at all times.  I can now check my email, facebook, etc. wherever and whenever. Do I really need access to these things at all times? No. And what’s worse, I can longer use the “I didn’t get you message until now” excuse when tardy on replying to messages (ha-ha).

At this point, I’ve used my iPhone as a iPod first. Followed by a messaging device, phone, www, and (lastly) apps. I’ve only scratched the surface with “apps” and I will blog some reviews as I discover and use more of them. I will also blog on the camera and video capture capabilities at a later time. Thus far, these features are quite impressive.

If anyone else has an iPhone, Blackberry, or any other “smart” phone, please feel free to comment on your experiences.

Just when you thought it was safe to buy a new HDTV: Sony and Panasonic have just announced plans to release three-dimensional TV sets in 2010. ESPN is testing 3-D production, promising to “have football players appear to jump out of the screen”. Of course, special glasses would be required when viewing.

The new 3-D sets won’t come cheap, and some critics argue that there is not enough bandwidth available to broadcast 3D programming. No surprise there, considering that there still isn’t enough bandwidth available to broadcast true 1080p HD content.

These new televisions would be able to play shows in 2-D or 3-D, and 3-D video games.

Blu-ray has also said to be working on a product that would play three-dimensional movies at home.

China Blue High-definition Disk (“CBHD”), a format eerily similar to the defeated HD DVD format, is outselling Blu-ray 3 to 1 in China.  Apparently the advantage comes in price.  The HD DVD equipment is slightly adapted to accomodate a different codec and new security features.  Current DVD manufacturers can update their existing lines to make CBHDs for approximately $800,000 USD.  Compared to $3 million USD for a new Blu-ray line, this translates into a much lower barrier to manufacturing this product. 

The retail price per disc in China is selling between $7 and $10 USD and Warner brothers has adopted the format.  Does the Chinese format stand a chance to come over to the US?

The Digital Entertainment Group has just issued a press release stating that Blu Ray sales are up 91 percent in the first half of 2009.

“Although consumer spending on sellthrough packaged media was down 13.5 percent in the first half of 2009,” the release says, “this was partially offset by the growth of Blu-ray (up 91 percent to $407 million) and digital distribution (up 21 percent to $968 million, which includes $196 million for electronic sellthough).” Additionally, rental spending was up 8.3 percent for the first half of 2009, “boosted by an increase in Blu-ray rental spending, which was up 62 percent.”

Some will go ahead and say “Optical Disc is Dead.” Some will point to the music industry and the shrinking number of brick and mortar music retailers as proof of this doomsday assertion. iTunes has made revolutionary advances in its product offerings as the “AppStore” is celebrating its one year anniversary this July.

Proof in the alternative can easily be found in the video game industry. Here we have the most technically savvy consumer and yet the most effective distribution of content is via optical media. However, a totally optimistic view of optical disc product expansion is likely misguided.

There are certain situations where digital delivery makes perfect sense. Sub-1 gig applications like music, casual games, and ring tones are perfect examples of this. In the consumer market, as we recover from this economic crisis, our insatiable hunger for rich entertainment applications will intensify. Boundaries will be pushed instead of retracted as has happened in the past 5 years. The need for larger tangible storage and delivery solutions will continue to outpace the necessary bandwidth needed for digital delivery of these rich applications.

Corporate promo videos and applications likely aren’t perfect for digital delivery. Email marketing is becoming less and less effective, so how do you steer people to your download space with high rates of success? Packaged media provides savvy marketers two avenues for promotional real estate- the media and the packaging. Proof can be found in the “As Seen on TV” market. How many free DVD offers do you see now?

There will be effective uses for both methods over the next 10 years. Great Lakes Media Technology will be positioning itself to help with both methods. Currently we offer solutions for your developed or undeveloped content to be delivered on disc or web. No matter how you need it done, we’ll help deliver it.

720p, 1080i, Oh My..

There seems to be much talk and confusion regarding certain resolutions of HDTVs. CNET.com has posted this article that really helps to explain this. I personally have a 720p/1080i set, and I think it is just fine. If I had a bigger HDTV, say 50″ or larger, then a 1080p set would make more sense. Frame rates also come heavily into play, with Panasonic recently introducing a true 24 fps plasma HDTV. 24 frames per second most accurately captures the “cadence” of film.