glmtblog

http://news.cnet.com/8301-13845_3-10285229-58.html

The Digital Entertainment Group has just issued a press release stating that Blu Ray sales are up 91 percent in the first half of 2009.

“Although consumer spending on sellthrough packaged media was down 13.5 percent in the first half of 2009,” the release says, “this was partially offset by the growth of Blu-ray (up 91 percent to $407 million) and digital distribution (up 21 percent to $968 million, which includes $196 million for electronic sellthough).” Additionally, rental spending was up 8.3 percent for the first half of 2009, “boosted by an increase in Blu-ray rental spending, which was up 62 percent.”

Some will go ahead and say “Optical Disc is Dead.” Some will point to the music industry and the shrinking number of brick and mortar music retailers as proof of this doomsday assertion. iTunes has made revolutionary advances in its product offerings as the “AppStore” is celebrating its one year anniversary this July.

Proof in the alternative can easily be found in the video game industry. Here we have the most technically savvy consumer and yet the most effective distribution of content is via optical media. However, a totally optimistic view of optical disc product expansion is likely misguided.

There are certain situations where digital delivery makes perfect sense. Sub-1 gig applications like music, casual games, and ring tones are perfect examples of this. In the consumer market, as we recover from this economic crisis, our insatiable hunger for rich entertainment applications will intensify. Boundaries will be pushed instead of retracted as has happened in the past 5 years. The need for larger tangible storage and delivery solutions will continue to outpace the necessary bandwidth needed for digital delivery of these rich applications.

Corporate promo videos and applications likely aren’t perfect for digital delivery. Email marketing is becoming less and less effective, so how do you steer people to your download space with high rates of success? Packaged media provides savvy marketers two avenues for promotional real estate- the media and the packaging. Proof can be found in the “As Seen on TV” market. How many free DVD offers do you see now?

There will be effective uses for both methods over the next 10 years. Great Lakes Media Technology will be positioning itself to help with both methods. Currently we offer solutions for your developed or undeveloped content to be delivered on disc or web. No matter how you need it done, we’ll help deliver it.