glmtblog

Windowboxing… Why won’t you just fill the whole !#%^ screen?!?

Last night I sat down to watch the premiere of The Chopping Block on NBC and was surprised to see that my broadcast was being windowboxed on the screen.

What is windowboxing you ask? While I am watching this program on my 42″ LCD HDTV, there is a thick black outline around the entire image, filling up half of my screen with dead space. This phenomenon is occurring more often recently as we shift into High Definition broadcasting.

The traditional tube television displays in an aspect ratio of 4:3 (for those of you not familiar with aspect ratios, that is the relationship between the length of the image and the height of the image). Brand new High Definition televisions now have a screen that is much wider than it is high, with an aspect ratio of 16:9. Just as the devices we use to watch programming have changed their aspect ratio, the cameras used to record the programs also have changed the shape of the images they capture.

So to get a 4:3 image to display without distortion on a 16:9 screen, the image is pillarboxed: the image is centered horizontally on the screen, and black space fills the left and right sides of the screen. Inversely, to view a 16:9 image on a 4:3 screen, the image is letterboxed: centered vertically, and black space fills the top and bottom.

So what I was seeing on my screen last night, was a program that was recorded in 16:9, but then was converted to be viewed on a 4:3 screen, which was then converted to fit my 16:9 screen. Dizzy yet?

Now this would make sense to me if I was watching a station that does not broadcast in HD, but this was not the case! The program before and after filled my screen with all of their HD glory! Apparently this revolution even confuses the “experts”.

3D: 1980’s Deja Vu or Video Display of the Future?

The thought of a new high definition version of 3-D is enticing. Prior to the Super Bowl, I picked up a pair of “3-D Glasses” to watch the half-time Sobe Commercial. I naturally assumed that with the advent of HD, 3-D would be greatly enhanced. I was disappointed.

I went on to read that the version of 3-D used fro the halftime show was not actually new technology. It was the same old school, eye-fatiguing, red and blue-lens technology used as a gimmick in the late eighties.

However, this attempt to raise 3-D awareness was merely a marketing ploy and not a display of the power of the technology. Apparently, new movies like Coraline that utilize “RealD” technology are incredibly impressive. I will be viewing one of these movies in the next week and I will write about my observations.

GLMT Featured In One To One Magazine!!!

Please take a look at the article published in One To One magazine featuring Great Lakes Media Technology and its unrivaled blu-ray authoring services.

I am addicted to the digital world.

Today is a fantastic day. After work, my world will return to normalcy. The void I have lived with for the last 6 months will finally be filled. My new DirecTV service with HD/DVR will be hooked up when I get home!

In my 26 years on this planet, I have never known life before Cable TV. A proud member of “Generation Y,” I was born with a remote control in my hand. I always had cable: growing up, in my college dorm, in my first apartment, and finally in my first house.

This all changed about 6 months ago. Like many other Americans, Nate and I re-evaluated our budget, trying to find ways to save a few bucks here and there. We canceled the land line (only telemarketers call that anyways), combined cell phone services, and even switched to generic soda. Right around this time our contract with Dish Network was expiring, and we thought, “do we really need to spend $85/mo on television when we can just watch the networks for free?” We bit the bullet. We canceled. The Dark Age began.

It wasn’t so bad at first. I re-discovered PBS. My new favorite shows became American Scientific Frontiers and Cook’s Country. If nothing was on, I’d actually turn off the TV and move on to other things – take a bike ride, weed the garden, play PS3, rent a Blu-Ray. A new world had opened up.

Then winter set in. A horrible, awful winter. Over 35 inches of snow in December alone! Now, it’s the cold snap that seems to last forever. For the last 2 months, leaving the house has been unbearable! When you are cooped up inside for so long, there are only so many ways you can pass the time. The Locals just don’t cut it anymore. I don’t think I can ever watch another episode of Who Wants to be a Millionaire? or Judge Judy.

But what do I miss most about life before the Dark Age? DVR. I’ve wasted far too much time watching commercials. Now that American Idol is back on, I can’t bear to actually waste 2 hours of my valuable evening time watching it. With a DVR, I can watch an entire episode in 35 minutes, not miss any of the action, and get on with my life.

Oh modern technology, how I have missed you. I promise never to leave you again. I’ll just have to find something else to sacrifice…

For example, I have a photo I would like to fit on a disc.

I really like the tree on the left but I also want to keep all the boats on the right. Before CS4 I would have had to place the image in a disc template and leave white space around it or attempt to fill it in with whatever struck my fancy at the time. I hate white space. I do not like to try and balance an image on a disc with white space. So I now use the Content-Aware Scale to fit all the objects I want on a disc.

The disc on the left shows how I would need to fit the photo to get all of it to print. The disc on the right fills the whole surface with a modified image. Some of the objects are distorted, but in my opinion not so much that you would be able to tell unless you were familiar with the original photo.

This next photo shows how much of an image can be compressed while leaving the objects virtually untouched. It compacts mostly the blue sky and clouds and leaves the trees alone. The first, again, shows the original image. The second shows my “fixed” image.

While I do love this feature, it cannot be used for every photo. There has to be some empty space in the photo for the feature to compact. I have tried this with very busy photographs and the result is a confusing jumble of pixels. If you would like to try this feature, it can be found in Edit>Content-Aware Scale when you have an editable file open (see below).

If you would like to find other new features in your Adobe CS4 suite go to Windows>Workspace>What’s New in CS4. This will highlight all the new features in the pull-down menus.

All this and more I learned at a fantastic seminar at the 2008 Graph Expo in Chicago. The seminar was given by Sandee Cohen, a well-known expert in various Adobe products. Beyond her seminars and speaking engagements, she has written numerous books including her latest, InDesign CS4 for Macintosh and Windows: Visual Quickstart Guide.

CNET Posts on why Blu-ray will Succeed:

Summarized:

1. Digital downloads will not eliminate the need for discs anytime soon.
2. Having one clear standard is a big advantage.
3. Blu-ray isn’t going to be replaced by another disc format anytime soon.
4. Prices for large-screen HDTVs will continue to drop.
5. Prices for Blu-ray players will continue to drop.
6. Prices for Blu-ray discs will drop to near DVD price levels.
7. Sony will sell lots of PlayStation 3 game consoles.
8. Sony can’t afford to have Blu-ray fail.
9. Sony and its partners will figure out a way to have Blu-ray resonate with the public.

Read the full article here.

I am fairly level-headed in most cases and try not to let ads and brand names sway me. However, I freely admit to being sucked in by Apple’s ingenious marketing schemes. I look forward to each new ad out featuring the Mac and PC characters. I will go to Apple’s website and watch them, snickering quietly as my husband stares at me. In my opinion, Apple has successfully combined breathtakingly beautiful products with clever branding. Their iPod has set off an industry of gadgets. Anything cool nowadays begins with an i.

With all the bargains to be had this year, the Christmas tree towered above a bevy of gadgets. My favorite present by far was my Apple iPod touch. As I explained to my husband when asked why I wanted one, the reasons were very plain. An iPod touch is a very useful tool in every day life. It can keep track of your appointments, surf the net, store your formerly-wallet photos, and, most importantly, it looks oh-so cool. I easily defend my choice when asked why not a cheaper MP3 player. A simple they’re not Apple will suffice.

There seems to be no end to the entertainment an iPod touch can provide. I have uploaded my favorite music and latest photos, my favorite games, and I finally started an appointment book I hopefully won’t lose. There are numerous free applications to put on your iPod touch including Pac-Man and Facebook. If inclined, I could even turn it into a lightsaber! No bright light, but definitely the cool sound effects.

As with the other Apple products I own, this was no disappointment. I love to scroll through everything I have on this beautiful little machine. I carry it with me everywhere. I am now and possibly forever, an Apple fan.

Disc Design Tips: When to add a Spot Color

Here in the GLMT prepress department, one of the most common questions we are asked is when to design in spot colors versus process color. So, I thought I would take a moment to explain the difference and how to apply them in your CD and DVD designs.

When you print something on your desktop inkjet printer at home, you are printing in process colors (CMYK). The printer is taking 4 different ink colors (cyan, magenta, yellow and black), and spraying little dots of each in various patterns that when viewed by the human eye appears to be all the colors of the rainbow. Our screen and offset presses run on the same principle. An image can be split up into these 4 different colors and each is laid onto the disc one at a time, resulting in the appearance of a nearly infinite amount of colors. Process colors work fantastic for photographic images. They are able to capture all the subtle differences in tones, shadows, and highlights.

Unlike your inkjet printer at home, we have the option of using spot colors in our printing process. I like to compare using spot colors to picking out wall paint colors at a hardware store. There are swatch libraries of hundreds of colors that look exactly the same in the sample book as when printed on the final product. Instead of using little dots of 4 different colors to simulate a color, the ink is pre-mixed to the desired color before being put into the press. Here at GLMT, we use the Pantone Solid Coated Library, which is an industry standard throughout the world.

There are a few different guidelines for when to incorporate spot colors into a design. First, is there something very specific that you want to match? Many corporations depend on specific colors for their identity. Spot colors print consistently across the board. If a customer asks for a “deep blue” it’s hard to know what their definition of deep blue is, but if they say “Pantone 286″, I know exactly what they mean and can deliver what they expect.

Another time to use spot colors is if the design includes large areas of a single solid color. While 4 color process can produce a huge range of colors, it is very difficult to get these colors to print consistently, especially in the screen printing process. Microscopic variables such as wear on a screen, pressure on a squeegee, surface fluctuations on a disc, and even humidity levels can change how the little dots of color interact with one another. When printing with a spot color, only one screen and one ink is used for each color, reducing any potential variations.

Hopefully this short lesson has cleared up some of the confusion out there about the differences between these printing methods. Please remember that we are always here to answer any questions you may have so we can get you the best looking disc possible.

Can LinkedIn Help Your Company Sell?

Are you diving into the networking craze that so many companies are now doing? Can social media websites such as LinkedIn help you sell your products? I say why not give it a try…LinkedIn is free, easy to use, low maintenance – and if nothing else you’re able to connect with colleagues, partners and friends that maybe you haven’t heard from in awhile. It’s free marketing, and during these tough economic times, surely can’t hurt.

Being in a sales/marketing role here at GLMT, there is no doubt that LinkedIn has been a great resource for current and potential customer contacts. My goal is for people to think of Great Lakes Media Technology and myself when someone needs the products and services we offer – and LinkedIn can only help to increase that brand awareness. Not to mention that observing a contact’s profile helps you learn a little background about the person that you otherwise probably wouldn’t have known. Even tangible networking events usually don’t involve discussions of people who think highly of you (recommendations section of LinkedIn).

As far as me personally generating sales revenue as a result of being in touch through LinkedIn – to be honest I have yet to see any real results. You’re probably laughing by the way I was just talking up how useful the website has been, but believe me I have faith. Even if it does not directly result in a sale, I do believe it has helped me to better connect with existing customers. I’d love to hear your thoughts…